CGHS plans to re-brand

CENTRAL Gippsland Health Services plans to re-brand, at an estimated cost of $20,000.

CGHS management said the move was aimed at securing its place in a competitive and changing health sector.

Its website will be upgraded, which is already included in this year's budget, and all CGHS main document types will be digitised, resulting in significant savings in printing costs.

CGHS will soon no longer receive block funding to provide aged, disability and community services, with funding instead driven by consumers.

CGHS chief executive Frank Evans said these major national reforms would mean more competition for CGHS, especially in aged care, and the service would only be funded for providing services for those consumers who chose CGHS as their provider.

He said CGHS offered an extensive network of services working under one management team.

"... now, more than ever, it is essential the community is aware that we are a broad network of service providers, which includes Stretton Park and Heyfield Hospital (Laurina Lodge), and together we can care for our community from birth right through to the final years," Mr Evans said.

Dr Evans said a key component of these major changes was to develop a new "brand strategy" to unite the various business functions of the CGHS network under a single banner.

CGHS now has 1200 employees, with 450 working in aged care and community care.

Staff, volunteers and consumer representatives are being given an opportunity to comment on the branding strategy.

Gippsland Senior
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