Great bike ride provides $2m boost

THE Great Victorian Bike Ride worked its magic in Gippsland, last year contributing about $2 million to the local economy and bringing 4300 bike riders, volunteers and support crew to the area.

Mirboo North was rated the ‘most favourite town’, while Briagolong was rated as the ‘most welcoming’ in a post-ride online survey of more than 500 people. Also scoring well were Traralgon, where the rest day of the event was spent, as well as Yarragon.

Bicycle Network Victoria event manager Darren Allen said the online survey showed bike riders appreciated the amount of work townships put in to welcome them.

“All communities throughout the ride worked hard to showcase their towns, many closing streets and providing activities for the riders,” he said.

Mr Allen said a key legacy of the event was the return visits of riders and their family and friends to the region. He said 77 per cent of the bike riders were planning to revisit towns or areas that they passed through in the next 12 months, and this was a superb opportunity for the region to capitalise on.

For more read Friday’s Gippsland Times.