DAHLSENS is closing its Traralgon retail operation, scaling back to concentrate on servicing the trade sector.
The move to trade only marketing is also being made at Dahlsens’ Albury and Ballarat stores.
However a Dahlsens spokesman assured the Gippsland Times there were no plans to alter the configuration of its Sale operation, retaining the current mix of trade and retail sales.
He stated the move was necessitated by the changing retail dynamic in those towns and the current economic climate.
Dahlsens Building Centres management informed the business community of its plans in a press release on Friday stating the firm was focusing on builders and the trade.
“With regret we announce the scaling back of our Albury, Ballarat and Traralgon stores to service only the trade market.
“This means we will be closing our retail offers in those stores.
“Taking these steps will allow the stores to focus on their trade business which is the core of Dahlsens and where we know we have a strong and successful business model,” the release stated.
“Unfortunately, this does mean that some roles will be made redundant and we will lose good people.
“For those affected, the company would like to publicly thank them all for their effort and loyalty and express regret that the changing dynamics in the industry did not allow us to maintain our offers and keep them employed.”
Clearance sales will be held in the three stores (Albury, Ballarat and Traralgon) to reduce retail stocks and in the new year the sites will be re-configured to support the trade only focus.
Retail insiders believe the presence of two large Bunnings stores, one in Morwell, and the recently-opened store in Traralgon, has impacted on Dahlsens in the Latrobe Valley.