ARMED with a knife, a brazen robber entered a liquor store in York St, Sale, about 2.30pm Tuesday and demanded cash from the attendant.
He instructed the attendant to empty the contents of the till into a red, environmental shopping bag, before moving onto the safe, the man taking about $1500 in cash.
Police are uncertain whether the man fled on foot or by car.
The man, described by police as a Caucasian male aged in his 20s or 30s, was wearing a white shirt over a black hooded jumper and dark pants.
He was caught on CCTV.
People with information are being urged to phone senior constable Cassie Borg at Wellington CIU on 5143 5000.