These figures are projected to rise to 4082 (281%)and 2846 (233%) respectively by 2050. Alzheimer’s Australia is tackling this issue through the launch a world-first public brain health program, Your Brain Matters, to help cut soaring rates of dementia. There is increasing evidence that looking after your brain, body and heart can help reduce your risk of developing dementia. If risk factors, including smoking, obesity and lack of physical activity, were reduced by 25 per cent, there would be three million fewer cases of Alzheimer’s disease worldwide. While there is, as yet, no cure, it may be possible to reduce your risk of developing dementia, or delay the onset by taking action in your 30s, 40s and 50s. I encourage your readers to look after their brain health and find out more during Dementia Awareness Week from 21 to 28 September by calling 1800 100 500.