ORGANISERS have hailed the recent Gippsland Shine Bright cocktail fundraiser night an "incredibly successful evening".
The fundraiser raised $14,563 for Central Gippsland Tourism to help kick start a campaign to attract visitors to the region.
This campaign is designed support the local economy and its small business sector and help tourism operators bounce back from the recent downtown as a result of the Gippsland bushfires, and now the coronavirus.
Whilst the campaign initiative is hoped to have an immediate impact, the itinerary-based campaign will be designed to influence a number of core demographics for many years to come, offering a dash of inspiration with some good old fashioned advice on how to get the most out of visiting Gippsland.
Event organisers Ferg Horan and Alistair Hicks were delighted with the local support of the event, with a turnout of almost 200 people.
The Cobb and Co stables was spectacularly styled for the cocktail evening, which showcased local produce by Portside Food and Wine, The Criterion Hotel Sale, Red Bluff and Sailors Grave Breweries, Avon Ridge Cider along with Glenmaggie Wines and Blue Gables Wines.
"Not only was the event for such a worthy cause, it was great to put on a party of this magnitude for all to enjoy," Mr Hicks said.
"It was a very social evening coupled with some very high end entertainment by Harry Hookey, Bradley Cruickshanks Big Band and the Sultanas, that set the scene and the standard for the whole night.".
Mr Horan and Mr Hicks plan to run the event again next year, possibly to raise money once again to support the local small business economy and tourism sector, or another cause that may need support.