Sale and Maffra business and tourism associations receive $20k

Sale Business and Tourism Association will spend its $20,000 on offering its members a review of their digital footprint, while Maffra Business and Tourism Association will put its money toward a targeted television campaign, promoting the town and its local businesses.
Sale Business and Tourism Association will spend its $20,000 on offering its members a review of their digital footprint, while Maffra Business and Tourism Association will put its money toward a targeted television campaign, promoting the town and its local businesses.

SALE and Maffra business and tourism associations will receive $20,000 each from the state government, to help businesses recover from the effects of ongoing COVID-19 restrictions.

SBTA's funding will go towards offering its members a free 2.5 hour session to help improve their digital presence.

SBTA president Julian McIvor said the offer was an assessment and review of their current businesses digital footprint, and some options for what could be improved upon.

"This will not only help local business make the most of their online presence, it will get them ready to maximise their participation in the digital project currently underway for Wellington Shire," he said.

Mr McIvor said although there was a lot of strain on many local businesses during this time, generally the feeling among the business community was positive.

"We have some amazing local businesses and business owners, that have shown some great resilience and innovation during this time," he said.

"If there was ever a time to back a local business, it's now."

For more information or to book a place, email admin@salebta.com.au

Maffra Business and Tourism Association plans to set its funding aside for a television campaign, which will feature local businesses and promote spending in Maffra, to be developed once there is a clearer picture on restrictions easing for tourism.

The funding is through the Victorian government's $3 million Grants for Business Chambers and Trader Groups program, which provides money to business chambers and trader groups across Victoria to help their local business communities recover and start to grow again.

Grant recipients can use funding towards business activation initiatives like facilitating members' adaptation to COVID-normal, 'buy local' campaigns and improving access to programs and services focused on resilience and recovery.

The program is part of a $3 billion Business Resilience Package, which aims to help businesses affected by ongoing restrictions keep going and prepare for COVID-normal operations.

Eastern Victoria MLA Jane Garrett said the Sale and Maffra business and tourism associations were strong advocates for their business communities, and the funding would be essential in helping local business recover and prepare for the new COVID-normal.

"We appreciate the role that business chambers and trader groups can play in helping local businesses recover - that's why it's important to back that leadership with funding for local solutions to this global pandemic," she said.

"This funding will assist businesses in Sale and Maffra get through to the other side of the pandemic, and both these associations will be essential in the recovery effort."

The news of the funding comes as the Victorian Regional Chambers Alliance pleads with the state government to reopen regional and rural Victoria, saying its economy is continuing to "unnecessarily suffer" under current restrictions.

A statement signed by the alliance's members, which include Mr McIvor, detailed how the hospitality industry was "haemorrhaging money trying to stay afloat", particularly as they tried to navigate unforeseen circumstances such as poor weather affecting stock ordering and food wastage, and last minute booking cancellations.

The group also advocated on behalf of gyms, saying they had proven their ability to apply strong hygiene practices, and should not be limited to outdoor fitness classes.

The alliance stressed the need for the government to be more prompt with relaying announced information, as delays in making the information public on new restrictions or access to funding only caused anxiety among business owners.

"The industries throughout regional Victoria are now well equipped and ready to be open," the statement reads.

"We need to be confident in the ability to successfully operate alongside this virus by ensuring that we can provide our businesses with realistic parameters to work within, allowing them to keep staff employed and enabling them the best opportunity to recover financially."

- Sarah LukeSALE and Maffra business and tourism associations will receive $20,000 each from the state government, to help businesses recover from the effects of ongoing COVID-19 restrictions.

SBTA's funding will go towards offering its members a free 2.5 hour session to help improve their digital presence.

SBTA president Julian McIvor said the offer was an assessment and review of their current businesses digital footprint, and some options for what could be improved upon.

"This will not only help local business make the most of their online presence, it will get them ready to maximise their participation in the digital project currently underway for Wellington Shire," he said.

Mr McIvor said although there was a lot of strain on many local businesses during this time, generally the feeling among the business community was positive.

"We have some amazing local businesses and business owners, that have shown some great resilience and innovation during this time," he said.

"If there was ever a time to back a local business, it's now."

For more information or to book a place, email admin@salebta.com.au

Maffra Business and Tourism Association plans to set its funding aside for a television campaign, which will feature local businesses and promote spending in Maffra, to be developed once there is a clearer picture on restrictions easing for tourism.

The funding is through the Victorian government's $3 million Grants for Business Chambers and Trader Groups program, which provides money to business chambers and trader groups across Victoria to help their local business communities recover and start to grow again.

Grant recipients can use funding towards business activation initiatives like facilitating members' adaptation to COVID-normal, 'buy local' campaigns and improving access to programs and services focused on resilience and recovery.

The program is part of a $3 billion Business Resilience Package, which aims to help businesses affected by ongoing restrictions keep going and prepare for COVID-normal operations.

Eastern Victoria MLA Jane Garrett said the Sale and Maffra business and tourism associations were strong advocates for their business communities, and the funding would be essential in helping local business recover and prepare for the new COVID-normal.

"We appreciate the role that business chambers and trader groups can play in helping local businesses recover - that's why it's important to back that leadership with funding for local solutions to this global pandemic," she said.

"This funding will assist businesses in Sale and Maffra get through to the other side of the pandemic, and both these associations will be essential in the recovery effort."

The news of the funding comes as the Victorian Regional Chambers Alliance pleads with the state government to reopen regional and rural Victoria, saying its economy is continuing to "unnecessarily suffer" under current restrictions.

A statement signed by the alliance's members, which include Mr McIvor, detailed how the hospitality industry was "haemorrhaging money trying to stay afloat", particularly as they tried to navigate unforeseen circumstances such as poor weather affecting stock ordering and food wastage, and last minute booking cancellations.

The group also advocated on behalf of gyms, saying they had proven their ability to apply strong hygiene practices, and should not be limited to outdoor fitness classes.

The alliance stressed the need for the government to be more prompt with relaying announced information, as delays in making the information public on new restrictions or access to funding only caused anxiety among business owners.

"The industries throughout regional Victoria are now well equipped and ready to be open," the statement reads.

"We need to be confident in the ability to successfully operate alongside this virus by ensuring that we can provide our businesses with realistic parameters to work within, allowing them to keep staff employed and enabling them the best opportunity to recover financially."

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