THE Wellington Shire community is being asked to dig deep again to help raise money for the Breast Cancer Network Australia, by buying up big on delicious pink buns at Bakers Delight Sale.
This year franchise owners Matt and Narelle Stephenson are hoping to top their efforts by surpassing the store’s 2019 total of more than $20,000 to become the fundraiser’s most successful Bakers Delight in the country.
Promotion for the pink bun campaign kicked off on Friday in Sale pedestrian mall, and featured a fundraising sausage sizzle, the difficult-to-miss pink mascot Veronica and a host of other pink paraphernalia in support of BCNA.
Mr Stephenson, who has been selected to be the face of the Bakers Delight Australia-wide campaign, said his Sale store had been involved in pink bun campaign for more than 17 years, and staff were proud to be able to raise much-needed money for breast cancer support.
“We couldn’t do this without the support of the local community, they really give us amazing support during this campaign,” he said.
“Sale really is a special community, with individuals and businesses embracing this campaign, and we hope to do it again this year after a challenging 2020 due to COVID.”
For three weeks from May 7 every Bakers Delight bakery across the country will turn pink, with 100 per cent of sales from all pink buns donated to BCNA.
This year’s campaign will highlight the little things that can really make a big difference throughout someone’s breast cancer diagnosis and treatment, such as support with housework, spending quality time with family and friends, or receiving messages of support.
Sale breast cancer survivors Jo Francis and Kylie Board, who together run ‘Defining Beauty Through Breast Cancer’ which provides pampering packs to women diagnosed with breast cancer, are helping out with this year’s campaign by spreading the message that pink buns raise funds.
Ms Francis said the not-for-profit BCNA provided essential support, information and care for women with breast cancer, and couldn’t do its work without fundraising.
“That tailored support and connection with others is a really important part of the journey for women with breast cancer, and is something I really valued when I was diagnosed,” she said.
Breast Cancer Network Australia is a not-for-profit organisation which supports Australians affected by breast cancer, aiming to ensure that Australians affected by breast cancer receive support, information, treatment and care.
Mr Stephenson said his Sale store hoped to sell more buns than any other store in Australia, and urged businesses to get behind the fundraising campaign.
“Come down and grab a pack of pink buns for morning tea – it’s all going to a great cause,” he said.
“In the office, it’s a great way to connect with your staff by sitting down together for a pink bun.”
Bakers Delight and BCNA have been together in the fundraising campaign for 21 years, raising hundreds of thousands of dollars for breast cancer support.