She was the most searched singer on Google in 2022, with more than 2.1 million monthly hits. She is the second wealthiest self-made woman in the global music industry, with an estimated net worth eclipsing $800 million. And last week, she broke the internet – at least in Australia.

Taylor Swift set a new national record with more than four million users queuing on Ticketek to get their hands on highly sought-after presale tickets on Wednesday.

While hundreds of thousands of lucky Swifties successfully secured tickets, many claimed the Ticketek app crashed, and they could not get through to purchasing page.

The desperation of fans endeavouring to secure tickets for Taylor Swift’s The Eras Tour in February next year was on display across the nation on Wednesday, with presale tickets for the pop star’s three Sydney shows selling out in little under four hours, while presale tickets to the two Melbourne shows sold out in less than three.

Amid the country’s ‘Tayhem’ (Taylor Swift mayhem), the state government officially declared the global superstar’s Melbourne The Eras Tour concerts a major event, meaning ticket scalping laws will apply, in a bid to protect fans from being ripped off.

Having sold more than 200 million albums since debuting in 2006, making her one of the bestselling musicians of all time, 12-time Grammy-winning singer Taylor Swift needs little introduction.

And with repeated world-mauling super-smashes and phenomenal global fame, whether you are a die-hard fan, aka Swifties, or don’t care much for Spotify’s most-streamed artist in a single day, it’s almost impossible not to have heard a Taylor Swift song at least once.

We’ve all cry-sung along to Taylor Swift in the car, volume blaring, after breaking up with a high school boyfriend or girlfriend, right?

Taylor Swift’s The Eras Tour, a journey through the musical eras of the American singer-songwriter’s career, past and present, was first announced in November 2022.

Taylor Swift confirmed the first round of international tour dates in early May, hosting The Eras Tour concerts in Mexico this August and Argentina and Brazil in November.

Australia’s Swifites waited in anxious anticipation, their prayers answered on Wednesday, June 21, when at 2am (Eastern Standard Time), Taylor Swift unveiled the Australian dates for her global The Eras Tour with five performances slated for Sydney and Melbourne across two massive weekends in February 2024.

The international superstar will host concerts in Melbourne at the MCG on Friday, February 16, Saturday, February 17 and Sunday, February 18, 2024 and in Sydney at the Sydney Accor Arena on Friday, February 23, Saturday, February 24, Sunday, February 25 and Monday, February 26, 2024.

Taylor Swift
US megastar Taylor Swift is coming to Australia next year. Tickets have sold out in record time. 

On Monday, June 26, the American Express Card presale released the first round of tickets to Taylor Swift’s The Eras Tour Australian concerts; however, tickets were limited to VIP packages, selling for up to $1249.

On Wednesday, June 28, the Frontier Members’ 24-hour presale, or until the presale allocation is exhausted, began with tickets for Sydney shows on sale from 10am and 2pm for Melbourne shows.

At 1.45pm, Ticketek reported that the presale for Sydney performances had sold out.

By 4.17pm, all presale tickets had sold out for the Melbourne shows.

Since hearing the pop star on the car radio as a little girl, 16-year-old Eloise Nottle from Sale has been a fan of Taylor Swift, and when she learned that The Eras Tour was coming to Australia, she knew she had to get her hands on tickets.

“I saw the announcement on Instagram, and I was telling my friends we have to go,” Elosie said.

On Wednesday morning, the local Swiftie banded together with five of her friends, setting out for one critical mission – buy Taylor Swift tickets.

“Beforehand, I met up with my friends, and we were all so nervous,” Elosie explained.

“We were scrolling on TikTok, and it was all people from Sydney getting tickets or not getting tickets.”

Eloise and her friends huddled together, devices open and ready, an hour before the presale began.

“It was very stressful,” Elosie said.

“So we were sitting there an hour early and were like, ‘it’s two o’clock, they’ve been released’, and then we sat there for an hour. We were so stressed; we were losing hope because in that hour, we saw someone got tickets, and we were like, ‘Oh no, we’re not going to get them’.

“It had been an hour and a half, so we had been on there for two and a half hours; it was just so stressful, like a roller coaster of emotions – excited, nervous, we just kept thinking, ‘we’re not going to get them, and we are going to have to do this all over again on Friday’.”

Despite their doubts, luck was on their side; out of the four million people vying for presale tickets to her Sydney and Melbourne shows, Eloise and her friends successfully gained tickets to the opening gig of Taylor Swift’s The Eras Australian tour leg at the MCG.

“When we booked it, we were all crying happy tears,” Eloise said.

“We wre trying to make ourselves not as excited as we could be; we were to the point where we thought we would be so disappointed because we had been in there for ages and thought they would sell out.”

Sale teenager Eloise Nottle and her friends with laptops at the ready, anxiously waiting to secure Taylor Swift tickets.
Photos: Contributed

On Wednesday, Sale Swiftie Deanne Holmes wasn’t so fortunate; the long-time Taylor Swift fan waited four hours to walk away with nothing.

Deanne tried her luck again on Friday when the remaining tickets to the Taylor Swift concert were released. This time, she was successful in securing tickets to her favourite artist.

“Her concerts are unreal; I’ve never ever missed one,” she said.

“This will be the seventh!”

With a historically unprecedented demand for tickets to see T-Swizzle (yes, this is actually a common nickname for the country-turned-pop singer), Minister for Tourism, Sport and Major Events Steve Dimopoulos has declared the global superstar’s Melbourne The Eras Tour concerts a major event under the Major Events Act 2009.

Under the legislation, tickets to a declared major event can’t be advertised for resale or resold for more than 10 per cent above their original value and ticket package sellers must be authorised by the event organiser. Individual ticket advertisements must also include ticket and seating details.

Any ticket seller who does not comply with these legislations is subject to penalties ranging from $925 up to $554,760, depending on the nature of the offence.

Mr Dimopoulos believes that issuing a major event ticketing declaration for Taylor Swift’s The Eras Tour, a global phenomenon that has sold out with unprecedented demand worldwide, is the best approach to safeguard Aussie Swifties.

“As the live music capital of Australia, Melbourne is Taylor-made to host iconic events like this,” Mr Dimopoulos said.

“By protecting our major events from ticket scalpers, we’re ensuring fans have the best chance possible of seeing their music idols.

“Our message to ticket scalpers is clear – don’t sell Taylor Swift tickets at inflated prices; otherwise, you will be fined.”

Frontier Touring chief executive officer, Dion Brant expects overwhelming interest in Taylor Swift’s The Eras Tour tickets.

“These laws help to keep ticket purchasing fair for music fans,” he said.

The Eras Tour is limited to just two Australian cities, Melbourne and Sydney, meaning the state’s capital is gearing for a massive economic boost through spending on accommodation, retail, food, beverage and transport, with reports Swifties have already booked out hotels in Melbourne more than eight months before the tour even hits Australian shores.

Demand for flights into the capital cities on her concert dates also more than doubled in anticipation of the ticket release.

Following Wednesday’s Tayhem, which sent Swifties into a frenzy across the country, the American singer-songwriter made a shock announcement on Thursday morning, adding two new shows to her 2024 Australian tour.

The additional concerts mean Taylor Swift will be the first artist since Madonna to play three consecutive shows at the MCG and the first artist ever to perform four straight concerts at Sydney’s Accor Stadium.

Crowds are expected to reach 270,000 over three nights, with fans travelling from interstate and across the Tasman Sea to see the pop star perform.

Taylor Swift’s recently announced third concert in Melbourne will also be protected under the state government’s anti-scalping laws as all of the pop star’s Melbourne legs of her The Eras Tour have been declared a major event.

“We don’t want Taylor Swift fans to get ‘Bad Blood’ after being ripped off from unscrupulous ticket resellers – that’s why we have declared these concerts as major events,” Mr Dimopoulos said.

“We know that the biggest concerts in the world hit different when they are held at the ‘G, and we’re expecting tens of thousands of people to visit Melbourne to see one of Taylor Swift’s three shows here.

“We are very clear on our stance on ticket scalping. Do not resell tickets to her performances at inflated prices because you will be fined.”