TRARALGON-based brewery Good Land Brewing Co. are hosting a Local Beer Day at the brewery tomorrow (February 24).

The Australian beer and hospitality industries are doing it tough, with years of fires, floods and lockdowns merely proving to be a warm-up for the extreme economic challenges of the past year.

Many businesses have been forced to close, enter administration, put up the ‘For Sale’ sign, or make heavy cuts to staff.

Against this backdrop, the team at The Crafty Pint, an online magazine which has been covering the Australian craft beer industry since 2010, was desperate to help the beer world through these dark days, and came up with the idea to launch Local Beer Day.

The intentions behind Local Beer Day is to turn February 24, 2024, into the biggest national celebration of the amazing local beer scene, with hundreds of events being held across Australia.

The team at Good Land will have beers on tap from other Gippsland breweries such as Sailors Grave and Ocean Reach Brewing.

There will be live music and a couple of brand new beer releases.

Best of all, owner and brewer Jimmy Krekelberg will be behind the bar pouring beers and talking all things beer.

“It’s a great day to celebrate all things local beer and how lucky locals are to have some really good breweries producing world class beer right here in their own backyard,” he said.

“It’s an opportunity to bring beer lovers and local communities together with local businesses for a day of joyous celebration, good times, and great local beer.

“It’s also about raising the profile of the local industry by showing that, while individual businesses might be small, the industry is stronger together.”