LOCAL business owners in Wellington Shire are a little more market and workplace savvy, thanks to a presentation delivered by Dan Gregory.
Attendees were treated to an informed and engaging discussion hosted by the ABC’s The Gruen Transfer panelist on Monday night at the Criterion Hotel in Sale.
Gippsland South MLA Danny O’Brien, Wellington Shire mayor Darren McCubbin, councillors and local business owners all benefitted from Mr Gregory’s words of wisdom.
He talked about what truly drives their customers and employees, and how facilitating those needs, through marketing and customer service, was integral for business survival in today’s highly competitive and loud marketplace.
Mr Gregory challenged the audience to consider the hidden driver that motivates their customers and employees, delivering strategies to combat rising disengagement.
Business owners learnt how to accommodate the digital revolution, and how it had fundamentally changed the way that people interact.
Held as part of the Gippsland Small Business Festival, which is now in its third year, the talk was one of many innovative seminars and workshops across the area aimed to enhance the skills of small and medium business owners and operators.
The Gippsland Business Awards will be held tonight at the Premiere Function Centre in Traralgon, with Sale’s Blush Professional Beauty Touch and Turnbull Toyota both nominated as finalists in the categories of ‘services (personal and other)’ and ‘franchises’ respectively.