OPENING hours at NAB branches in Maffra and Yarram will be reduced, following an announcement by the bank.
The bank announced a “new model” for its small regional branches, which it claimed would result in “hundreds of jobs maintained and a more consistent banking experience for customers”.
From Monday, August 17, 114 smaller regional branches will be open from 9.30am to 12.30pm for customers.
Outside these hours, bankers will support customers by phone and online chat, as well as application processing.
NAB group personal banking executive Rachel Slade said the way customers wanted to interact with the bank was changing.
“Our branches continue to be a really important part of many local communities, especially for local businesses,” she said.
“On average a quarter of transactions take place between 9.30am and 10.30am in our regional branches.
“Through this new model we can continue to be there to serve our customers and have meaningful conversations while also adapting to the way our customers are now banking.
“Our colleagues will learn new skills to support customers in new ways, including on the phone and online chat, which presents the opportunity for our bankers to work remotely at times when more of our customers want to do their banking,” Ms Slade said.
“We have shown this is possible through COVID-19 restrictions, with more than 450 bankers trained in new skills to support customers in different ways.
“The chance for more of our bankers to work from anywhere is something I am very excited about,” she said.
“We think this move will strike that balance, keeping the doors open at 114 branches around the country, providing the opportunity for around 300 bankers to learn skills while we continue to serve our customers well.”
More than 90 per cent of NAB’s customer interactions are taking place online or by phone, and more than half of its customers do their banking online each month.
Over-the-counter transactions have reduced by a quarter in the past year.